senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

MassiveMusic Wraps Up Some Festive Tunes for Samsung's Christmas Spot

21/11/2014
Sound & Music
London, UK
69
Share
MassiveMusic London rework the famous 'Bolero' for Cheil UK's Christmas campaign

MassiveMusic have reworked the famous ‘Bolero’ in All Wrapped Up Early, Samsung’s first Christmas TV commercial in the UK.

Created by Cheil UK, the spot shows the Galaxy Note 4 as a must-have tool this festive season. The Galaxy is used to film a children’s school nativity in one scene, whilst in another it becomes the perfect way in which to carry out a spot of last minute Christmas shopping – all from the comfort of the bedroom.

MassiveMusic London carried out the updated vocal arrangement and recording of Bolero, with the track’s link to Torvill and Dean’s legendary Winter Olympics performance providing a subtle, subconscious link to the magic of the festive season. 

MassiveMusic’s Paul Reynolds says “We recorded the vocal in a very natural way, like a normal Samsung user singing along to the music. We did this as we wanted to make that connection with the intimate, family moments.”

The ad made it’s debut during ITV’s I’m A Celebrity: Get Me Out Of Here.

All Wrapped Up Early will be a followed by another ad – Christmas Round Ours – which launches on 24th November. The work was created by Jim Eyre and Dave Newbold, and directed by Josh and Xander through Radical Media.

Music / Sound
Credits
Brand
Agency / Creative
Production
SIGN UP FOR OUR NEWSLETTER
Work from MassiveMusic London
Pub Quality Beer At Home
PerfectDraft
12/11/2024
34
0
The Sound of AEG
AEG
14/10/2024
18
0
The National Trust's Sonic Identity
National Trust
29/11/2023
21
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0