Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?


Martin Freeman Is Dancing on Ice in Vodafone's New Christmas Campaign

Independent's Gary Freedman directs #ChristmasCovered spot created by Ogilvy UK and Wavemaker

Martin Freeman Is Dancing on Ice in Vodafone's New Christmas Campaign

Vodafone UK and WPP Team Red (Ogilvy UK and Wavemaker) has launched its Christmas marketing campaign starring much-loved British actor, Martin Freeman.

The integrated #ChristmasCovered campaign, which rolls out across TV, out of home, digital, retail, social and PR platforms, shows Freeman being saved from a potential family disaster, thanks to Vodafone’s best ever 4G network. To celebrate, we see Martin perform an ice dancing routine worthy of a place at the Winter Olympics.

In this year’s Christmas advert, Freeman’s character and his girlfriend Clare (who he fell for in last year’s Christmas campaign) arrive at a family Christmas gathering. To everyone’s surprise, Aunty Sue arrives unannounced – which means the couple didn’t get her a gift. A panicked Freeman doesn’t know what to do, but with a few taps on her Google Pixel 3, Clare has the gift all sorted, thanks to Vodafone’s great network connectivity. In elation, Freeman is transported to the rink, where he gives the performance of his life.

The humorous spot highlights Vodafone’s dedication to helping customers stay connected this Christmas, making life  that much easier during the hectic festive season. Everyone has those last minute emergencies during the festive season but no matter how chaotic Christmas can be, Vodafone customers can rely on having great connectivity thanks to our best ever 4G network, which covers 99% of the UK population.

The Vodafone Christmas brand campaign kicks off on Friday 9th November on TV, appearing in commercial breaks during the X Factor live show on Saturday 10th November and Coronation Street on Monday 12th November. It will also air in the much anticipated launch of I’m a Celebrity on 18th November. The #ChristmasCovered creative extends to activations in store, online, out of home, social and PR channels.

Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Creative Agency

Creative Agency: Ogilvy UK

Copywriter: Adam Ronan

Art Director: Adam Claridge

Strategist: Sandie Dilger

Producer: Kim Parrett and Louise Mumford

Executive Creative Director: Jules Chalkley

Account Executive: Polly Harris Saunders

Business Director: Lucy Nebel

Account Director: Tania Zorrilla

Strategy Director: Shadi-Sade Sarreshtehdarzadeh

Managing Partner: Jon Tapper

Media Agency

Media Agency: Wavemaker

Account Director: Charlotte May, Emily Gordon

Business Director: Richard Bartlett, Amanda Conner

Account Manager: Conall Hughes

Production Company

Production Company: Independent Films

Director: Gary Freedman

Producer: Chris McBride

Casting: Brendan McNamara

Hero Casting: Talent Republic


Editor: Adam Spivey

Post Production / VFX

Post Production Company: MPC

Post producer: Philip Whalley

VFX: Jonathan Box


Music Supervision: Jay James/Luis Almau for Soundtree Music Limited

Composer: Stephen Foster

Song: Beautiful Dreamer by Roy Orbison

Sound Design: Henning Knoepfel

Category: It, phones, Av and computers , Phones

Genre: Comedy , choreography