Marketing Agility Is Key Focus of Inaugural Toronto C-Suite Marketing Summit

On May 28th, senior marketing and business leaders from across Canada will convene at Le Germain Hotel, Maple Leaf Square, for the Toronto C-Suite Marketing Summit, a half-day forum presented by creative production studio m&h and digital media agency DAC, in collaboration with the Association of Canadian Advertisers (ACA).

Designed specifically for decision-makers navigating a rapidly changing marketing environment, the forum will focus on the intersection of marketing, business leadership and innovation to foster valuable conversations among executives, offering insights and strategies to drive both marketing and business success. Key themes include marketing’s evolving role within the C-suite, the integration of AI and data, sustainability in brand strategy and the influence of culture on commerce.

The agenda includes a custom keynote presentation by McKinsey & Company, followed by two panel discussions moderated by Diane J. Brisebois (Retail Council of Canada) and Susan Krashinsky Robertson (The Globe and Mail). Confirmed participants, including senior executives from LCBO, Kit + Ace, Northern Super League and Harry Rosen, will offer perspectives on marketing’s role in driving business performance.

Proceeds from the event will benefit the National Advertising Benevolent Society (NABS), which supports the health and development of professionals in Canada’s marketing and communications industries.

Attendance is limited and reserved for senior marketing leaders. Ticketing details are available here.

“The Toronto C-Suite Summit is an important forum for senior marketing leaders to engage in meaningful dialogue about the future of our industry. As marketing continues to evolve - from AI-driven innovation to shifts in global markets - having a space to share insights and strategies is more valuable than ever. This summit is designed to provide the perspectives and expertise that will help executives navigate change and drive business impact,” says president of m&h, Christian Quenneville.

“The event offers a unique opportunity to connect with industry leaders and exchange insights. We look forward to collaborating with top executives to explore new ways to innovate marketing strategies and elevate marketing performance,” says Mario Lemieux, senior vice president at DAC.

“As the industry’s independent voice, we’re here to support the summit to ensure programming remains relevant, valuable and focused on the issues that matter most to senior marketers,” says Andrea Hunt, president and CEO of ACA.

Key details

- Date: Wednesday, May 28th, 8 am to 12:30 pm (presentations to begin at 9 am)

- Location: Le Germain Hotel Toronto Maple Leaf Square, 75 Bremner Blvd., 3rd floor, Toronto, ON

- Ticket price: $395 + HST

- Refreshments and food will be provided.

- Visit here for more information.