Markenfilm's ‘First Step’ for Commerzbank

Markenfilm’s Phil Brown’s latest spot for Commerzbank which is kind of different from the usual financial services advertising at least in Germany - no smiling content clients, no benevolent bankers. No ha-ha fun either. Instead they follow a young woman running through an early-morning urban landscape, voicing critical thoughts about the world of finance. With each step her ideas take shape to create her vision of a bank - a financial institute that respects and lives values like transparency, sustainability and fairness. After the run the viewer meets her again at the office, now wearing a professional outfit and presenting herself as bank manager Lena Kuske. She's a real branch manager - and long distance runner - from Hamburg. Markenfilm chased her through early-morning Frankfurt since that's the German "City" or financial capital.