Mark Denton Directs Rick Krispies Squares

Leo Burnett returns Kellogg’s Rice Krispies Squares to the spotlight with a new ad in the “It’s all lies, they’re not even square” campaign. Breaking on April 8th, “Window Display” supports Rice Krispies Squares Totally Chocolatey.

 

 

 

This story, the third in the “It’s all lies - they’re not even square” campaign, tells the fictional tale of shopkeeper Ali from Doncaster, who unveils a sculpture he has lovingly built entirely from Rice Krispies Squares. We see tourists revel in the window display and a voiceover declares: ‘It’s become the 11th most popular tourist attraction in the UK, overtaking Stonehenge, Cheddar Gorge…’ before the ‘lie’ is revealed, and viewers are reminded that Rice Krispies Squares are not even square.

 

The spot was created by Alex Moore and Lewis Beaton of Leo Burnett, and directed and illustrated by Mark Denton through Coy Communications.

 

Credits:

Project name: Rice Krispies Squares: ‘It’s all lies. They’re not even square’.

Client: Kellogg

Creative agency: Leo Burnett London

Creative Director: Don Bowen

Art Director: Alex Moore/Lewis Beaton

Copywriter: Alex Moore/Lewis Beaton

Planner (creative agency): Olivia Heywood

Media agency: Carat

Planner (media agency): Clare Fraser

Production company: Coy! Communications

Director: Mark Denton

Editor: Chris McKay

Post Production: MPC

Agency TV Producer:  Shaun O’Dwyer

Exposure: Nationwide TV