Cinco de Mayo falls on a Monday this year, so Lewis Hamilton’s Almave brand is introducing the MSFW (Marg Safe For Work).
To showcase the alcohol-free blue agave spirit being used in margaritas, the LA-based creative agency Fellow Kids created an office water cooler that dispenses the work-friendly margs. Now there’s no reason your job should stop you from enjoying Cinco de Mayo (responsibly).
"Cinco de Mayo falling on a Monday should be a crime,” said Eric Manchester, ECD and co-founder of Fellow Kids. “But because we live in an imperfect world, I’m thankful for ‘Margs Safe For Work’, and the Almave MSFW margarita coolers that dispense them."
The video was directed by Philipp Girke, and thanks to a custom Almave margarita cooler giveaway, fans are also up with a chance to experience the full Almave lifestyle in time for the celebrations.
"As a racing driver, my day at the office looks a little different than most,” said Lewis Hamilton, Formula 1 driver and Almave co-founder. “Regardless of what your work day looks like, it’s nice to be able to unwind over lunch with coworkers or relax with a cocktail after work. With Almave, I can unwind with a refreshing and alcohol-free Almave Blanco Margarita while staying focused and preparing for whatever challenges come my way.”
In addition to the giveaway, the fully-functional coolers have been sent to various influencers around the country, and Lewis Hamilton will be amplifying the campaign by sharing it with his 39 million followers.