Marco Brambilla & Artjail Team Up for This Mesmerising Vera Wang Installation

Artjail recently teamed up with acclaimed video artist Marco Brambilla to create this impressive short film. ‘Celluloid’ was acquired by Vera Wang and is currently installed in her flagship Beverly Hills store. The installation is an impressive eight-panel wall mounted version that plays as an offset reel of film. 

“The film was originally shot on Red Camera then effected in Autodesk Flame. We created transitions stitching multiple takes into one seamless clip and digitally hand painted degradation techniques to the footage,” commented an Artjail representative. “Out of the Flame the footage was scanned to 35mm motion picture film, where it was further degraded in multiple passes using bleach and other photo chemical processes. Those results were then loaded back into the flame where we used elements of the multiple degraded film prints to create more specific degradation. The silhouettes and other visual cues were also something handled in Flame.”

Celluloid was also picked up as a Vimeo Staff Pick.