Marcel and Orange Support African Cup of Nations

As a long‐term partner, the brand is committed to supporting the games, but more importantly, supporting the supporters. To coincide with this year’s tournament in South Africa, Orange has produced an array of digital tools and are organising numerous events to accompany the supporters throughout the games. They are also giving away 1000 tickets.

 

An ambitious new TV spot was directed by award winning director Drake Doremus, part of the Grand Prix Jury at Sundance Festival 2011. The music is a reinterpretation of legendary fan anthem ‘You’ll Never Walk Alone’ performed by Nigerian singer, KUKU.

 

The film celebrates the fact that, for true fans, their love of football means no distance is too far, no hardship is too difficult and no sacrifice is too great. Moreover, it is a tribute to the indomitable spirit of African supporters. It follows a family, three generations of fans, who do whatever it takes to cross the continent to be there and to be heard supporting their team on the big day.