The world of men’s hygiene has evolved, bringing with it a different approach to grooming. Gone are the days when a shower, teeth brushing, and cologne were enough. Men now understand the importance of self-care, and MANSCAPED is leading the charge with a new product in the category - the Crop Preserver Ball Deodorant. Designed specifically for those sensitive areas, keeping them hydrated and smelling good.                           

To raise awareness of the product, MANSCAPED leaned into the notion of smelling good down there. At its core, MANSCAPED Ball Deodorant helps men attract the right kind of attention. To dramatise that, we turned to man’s best friend – dogs. Our canine companions are famous for sniffing crotches. Working with photographer Emiliano Granado, DDB NY captured humorous scenarios in which men are embarrassingly unaware their balls might be attracting the wrong kind of attention. Each shot was crafted to feel as spontaneous as possible, with a look and feel inspired by the chance encounters and interesting characters of street photography.

This is the first partnership between DDB NY and MANSCAPED.