Wake The Town
Stuck in Motion
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Manscaped Wants Your Crotch to Attract the Right Kind of Attention


Ball deodorant campaign from DDB New York and photographer Emiliano Granado capture men's embarrassing moments

Manscaped Wants Your Crotch to Attract the Right Kind of Attention

The world of men’s hygiene has evolved, bringing with it a different approach to grooming. Gone are the days when a shower, teeth brushing, and cologne were enough. Men now understand the importance of self-care, and MANSCAPED is leading the charge with a new product in the category - the Crop Preserver Ball Deodorant. Designed specifically for those sensitive areas, keeping them hydrated and smelling good.                           

To raise awareness of the product, MANSCAPED leaned into the notion of smelling good down there. At its core, MANSCAPED Ball Deodorant helps men attract the right kind of attention. To dramatise that, we turned to man’s best friend – dogs. Our canine companions are famous for sniffing crotches. Working with photographer Emiliano Granado, DDB NY captured humorous scenarios in which men are embarrassingly unaware their balls might be attracting the wrong kind of attention. Each shot was crafted to feel as spontaneous as possible, with a look and feel inspired by the chance encounters and interesting characters of street photography.

This is the first partnership between DDB NY and MANSCAPED.


Agency / Creative
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Categories: Deodorant, Beauty & Health

DDB North America, Tue, 02 May 2023 10:06:39 GMT