Manchester City Players Double Up in Kinetic Spots for Sure

Sticker Studios director Luke Brookner teamed up with Manchester City Football Club and Sure for their latest TVC.

The players have been filmed in a series of TV ads in the latest edition of Sure’s season-long TV and VOD campaign, showcasing the Sure Advanced Protection range and its key benefits, including 72- hour protection from sweat and odours. The first instalment was rolled out with Chelsea prodigy Mason Mount, underlining the brand’s impressive football portfolio, which also includes the likes of Wolverhampton Wanderers, Southampton and Crystal Palace F.C. In this edition the film focuses on Manchester City players, featuring Sergio Agüero, Phil Foden and goalkeeper Ederson Santana de Moraes.

Sure will be utilising its extensive football partnerships to continue inspiring people to move more at a time when physical and mental wellbeing plays a vital part in daily life. This is emphasised in Luke’s direction perfectly capturing the sense of kinetic energy that football provides with fast paced movements, slick editing and a dash of visual effects.