Man Walks through ‘Peaceful’ Apocalyptic Wasteland in Anti-War Film from Emergency

It’s been over one year since the start of the war in Ukraine. To mark this, humanitarian aid organisation Emergency and Ogilvy Italy have released a film, 'One day of peace', as a profound reflection on the necessity of peace and its meaning.

Despite everyone asking for peace, the nuclear menace has been steadily increasing, bringing the Doomsday Clock 90 seconds to midnight, which is the closest it’s ever been since WWII.  Since its birth, EMERGENCY has always stood against war, and now more than ever wants everyone to reflect on what peace we might face if we don’t take action now.

The film 'A day of peace' features the story of a man who survived a nuclear conflict and roams the country looking for other humans. The camera follows him during a day like any other, from the moment he wakes up, heading towards a big city and storming shops to find food.

What looks like peace is actually a representation of loneliness and despair.

“Mankind must eliminate war from history, or war will eliminate mankind from history,” said EMERGENCY’s founder Gino Strada, and with this film Emergency and Ogilvy want to remind us that in order to avoid this kind of peace, the only way is to abolish war, once and for all.

“We believe in the power of creativity in making an impact on people’s lives," says Giuseppe Mastromatteo, president and chief creative officer of Ogilvy Italy. "And it is a great pleasure for us to help EMERGENCY pursue such a great ideal that unites us all. This collaboration has been giving birth to many projects that made us proud, allowed us to experiment with different languages and stories, and this time we’re happy to release this short film for a great cause.”

“EMERGENCY’s commitment against war is alive now more than ever – says EMERGENCY – and we profoundly believe we have to stand strong and never miss a single opportunity for this message to resonate. Peace, and respect for human rights are the only way we can build a better future for everyone.