'Man At Sea' for Dunhill

Iain Percy is one of UK's most distinguished sailors, having won gold in two Olympic Games and received an OBE for services to his sport.

He was previously featured in the award winning SS12 Voice Campaign for Alfred Dunhill.

'Man at Sea' is an evolution of this campaign: a cinematic portrait of the sailor's relationship with the sea in a man vs the elements encounter.

The film is part of Alfred Dunhill's 'Portraits of Achievement' series, an ongoing collaboration with Just So. The branded content series has subtle product placement but no product messaging and is founded upon Alfred Dunhill's values. 

The film premiered exclusively on Mr Porter and is now available on Alfred Dunhill's online channels.

Man at Sea was developed and produced by creative content agency Just So in collaboration with Alfred Dunhill.