Making Strategy Magazine's 2025 Indie List

For the second year running, The Show and Tell Agency is being spotlighted on Strategy Magazine’s Indie List – a recognition given to independent Canadian marketing agencies that are reshaping the industry with bold ideas, relentless adaptability, and real-time results.

This year, being an indie isn’t just about going against the grain. It’s about seamlessly blending creativity and technology. We now know that AI, data insights, and digital optimisation are more than buzzwords; they’re the fuel that drives smarter strategies and sharper execution.

That’s exactly what Show and Tell brings to the table, if we do say so ourselves.

Our feature in Strategy spotlighted some of the powerful work we delivered last year, including:

​Lakehead University’s recruitment campaign crushed Google Ad benchmarks with a clickthrough rate 33% above industry standards.

​Prairie Live Arts’ awareness initiative supported 13 performing arts organisations across Western Canada, driving over 64 million impressions to reignite interest in live arts.

Plus, we spent 18 months creating our very own AI (IRIS — Intelligent Response Information System). This in-house tool seamlessly connects with our resource planning system — tapping into 10+ years of project data to make estimating and planning projects faster and smarter.

As Strategy put it:

"By expanding into new markets, developing AI-driven tools, and adapting to evolving consumer behaviours, Show and Tell demonstrates how a combination of innovation and adaptability can address the challenges of a rapidly changing advertising landscape."