Make Your Relationship ‘O-Fish-Ial’ with a Real Diamond Ring Made from A&W’s New Cod Sandwich

As Valentine’s Day nears, what better time to show your significant other that your love for them is as deep as the sea? Let them know they’re a keeper with unprecedented BOGO Quarter Pound Cod Sandwiches at select A&W Restaurants nationwide on February 14, and make your relationship “o-fish-ial” with a real diamond ring made from A&W Restaurant’s new scale-tipping Quarter Pound Cod Sandwich. The campaign was created by full-service advertising agency Cornett.

This one-of-a-kind piece of jewellery was made in partnership with LifeGem by extracting carbon from the cremated remains of a half-dozen A&W Quarter Pound Cod Sandwiches. The carbon was placed in a machine that mimics the heat and pressure under the Earth’s crust for several months to form an actual, one-of-a-kind diamond that was then precisely cut and fitted into a unique setting.

A timeless symbol of affection, the orange diamond weighs in at 1 carat.

“A diamond is forever,” said Liz Bazner, senior director of marketing for A&W Restaurants, “so while A&W's new Quarter Pound Cod Sandwich might only be available for a limited time, our exclusive ring will serve as a fin-tastic reminder of when you first hooked your sweetheart."

The new A&W Quarter Pound Cod Sandwich, available at select locations nationwide January 22–April 14, tips the scales as one of America’s largest fast food fish sandwiches. The flaky, beer-battered fillet of wild-caught Atlantic cod (a known aphrodisiac) is substantially bigger than the competition and is served on a brioche bun with tartar sauce and pickles.

“Whether it’s a spouse, a pet, or a Quarter Pound Cod Sandwich from A&W, we only have a limited amount of time with the ones we love,” said LifeGem co-founder Dean VandenBiesen. “A LifeGem diamond is the perfect way to memorialise that fleeting love in an object known for its beauty and permanence.”

In addition to the diamond ring, A&W partnered with Timeless Treasures of Kentucky on a full collection of exquisite jewellery made with real ingredients from the Quarter Pound Cod Sandwich and A&W’s signature Root Beer Float. 

The collection includes a charm bracelet made from a deconstructed Quarter Pound Cod Sandwich, featuring individual stones for buns, pickles, lettuce, tartar sauce and cod. The collection is completed by Cod Sandwich cufflinks and pendant necklace, with a deliciously marbled set of teardrop Root Beer Float earrings to wash it all down.

Fish fans and lovebirds have until February 14th to enter for a chance to win the A&W Quarter Pound Cod Sandwich Diamond Ring or other jewellery from the collection. Simply visit here to enter to win or comment on an applicable post on Facebook, Instagram, X or TikTok. 

Win or lose, Rooty’s Mug Club members near a participating A&W location will receive a coupon for BOGO Quarter Pound Cod Sandwiches on Valentine’s Day, February 14. 

And remember, every kiss begins with cod.