MADRE Welcomes Executive Producer Paulina Zuluaga

Paulina Zuluaga is the newest executive producer at the illustrious production company MADRE. Returning to production from her tenure as Senior Producer at the nation’s first Latino ad agency, Conill Advertising, Paulina will support MADRE’s borderless filmmaking approach and mission as a truly bilingual production powerhouse. 

Born in Medellín, Colombia, and raised in Miami, Paulina is a dynamic and ambitious producer whose passion for film compliments her business background. Hands-on in all stages of production, Paulina’s resourcefulness and appetite for growth and innovation have quickly made her a reputable name in commercial filmmaking. 

Paulina’s career began by joining In & Out Productions, producing work for brands like Volkswagen and Dish Network. She later joined Letca Films as an executive producer, liaising between the director, agency, and client to solve creative problems and deliver top-tier films. She’s produced spots for brands like Jeep, Lincoln, Spectrum, Halls, LabCorp, Univision, and many more. Most recently, she joined Conill Advertising, where she gained experience from the other side of the advertising equation working with accounts like T-Mobile, Burger King, and Toyota, and is now making a triumphant return as an EP with MADRE. 

“Executive producing is what I love and am most passionate about,” remarked Paulina on returning to her production roots. “I love that every project is completely new, with its own challenges and opportunities to create something beautiful. I work best on a team, and I’m honoured to be a part of MADRE. A cutting-edge production powerhouse, the calibre of work they produce consistently sets the bar and pushes industry boundaries in all the right ways. They're on an exponential trajectory, and I can't wait to see what we accomplish. ”

Jonathan Ker, owner and managing director of MADRE, added, “Paulina is a clear communicator and a good listener - both essential assets for an EP. She’s empathetic and an artist at heart, so she has excellent taste and knows how to collaborate with creative talent in a very immersive way. At the same time, her agency experience is invaluable; her fluency with every facet of production makes her an asset to MADRE, and we’re all thrilled to have her on board with us.”

Launching in 2023, MADRE brings a fresh perspective born out of the Latin gaze. Dedicated to craft and imbued with culture, MADRE redefines crossover narratives and visions with a global perspective. Its roster of award-winning filmmakers has directed campaigns for international brands like Schweppes, Tito’s Handmade Vodka, HotelTonight, Mount Sinai, Waymo, National Highway Traffic Safety Administration, and Keeper’s Heart Whisky, which was shortlisted at Cannes last year.