Maca Rubio’s Campaign for Rohlík Pays Tribute to Mums Everywhere

Maca Rubio directs a heartfelt new campaign for Czech delivery service Rohlík.cz, celebrating the resilience and dedication of mothers everywhere. Produced by Stink Films Prague in collaboration with creative agency B&T, the spot captures the exhaustion, stress, and joy mothers experience daily. 

The campaign aims to remind mothers to take time for themselves, with Tomáš Čupr, CEO of Rohlík Group, explaining, "This project is for all the mums who wake up early, stay up late, and give so much of themselves every day. You deserve more than just a thank you – you deserve time for yourself."

Maca noted, “As a woman, it was a beautiful opportunity to tell a universal story with empathy – a tribute to all the moms. A little bit of justice for what they go through.” Maca also highlighted the creative freedom she experienced on the project: “On Rohlík, it was a particular experience because, aside from the voiceover, I had a lot of freedom in shaping the visuals. This allowed me to express the story in a more personal way." 

Rohlík Group's commitment to making life easier for its customers through its e-commerce platform and grocery delivery service is reflected in Maca’s campaign, which celebrates the resilience of mothers. 

Tomáš further emphasises the crucial role mothers play: "At Rohlík Group, our mission is simple: to make life easier for everyone. Whether you're caring for your family, focusing on your career, or balancing both, we are here to help. Today, though, we want to give special recognition to the real heroines – mums." 

The campaign is live from October in countries across Europe.