l&S BBDO and BBDO J WEST Announce New Presidents

I&S BBDO has appointed Yoshihiro Nagai as president, following his nine-month stint as managing director. BBDO J WEST has also appointed a new president, Kazuo Hide, formerly executive director, to lead the agency business. 

Yoshihiro Nagai has a proven track record of excellence in leadership and strategic communications. In his previous role as CEO, a major Japanese food company suffered sluggish sales in an imported product. Nagai provided excellent leadership and helped the business achieve double-digit growth through an integrated marketing approach and by developing a more defined brand story and identity.

Kuzuo Hide’s appointment is in recognition of his accomplishments at BBDO J WEST. Hide has helped to double the agency’s revenue in the Kita-Kyushu office through his new business efforts and by diversifying the office capabilities to include direct marketing. 

These two appointments are in response to the agency’s stated ambition to be the best creative business in Japan. The new structure will strengthen management’s capabilities by accelerating decision-making and creative output, helping the teams to make quick, smart decisions in response to new and changing client demands.

Kazutoyo Kato, representative director, I&S BBDO, BBDO Japan and BBDO J WEST, says: “The advertising industry has always played a role in delighting, engaging and educating the communities around us; and is it our duty to continue to make a contribution by developing great creative work. I know that Yoshihiro Nagai, the new president of I&S BBDO, is the best person to lead the agency to great new heights, thanks to his extensive expertise and experience both at home and overseas. Furthermore, BBDO J WEST's reputation in market is that we are one of the competitive creative agencies in the Kyushu region, and I am pleased that Kazuo Hide, the new president of BBDO J WEST, has been selected to lead BBDO J WEST as they endeavour to create even more powerful and more effective work.”