Love Him or Hate Him, GoCompare's Gio Compario Is Back

Isobar, Carat and Iprospect launch an integrated campaign for GoCompare called ‘He’s Back’

The Dentsu Aegis Network agencies are handling digital creative, out of home, media planning and buying and performance for the campaign, which sees the return of opera-singing character Gio Compario and focuses on the scale and impact of Go Compare’s service for customers.

The TV work and campaign concept were originated by Go Compare’s in-house creative team, Chris and Siân Wilkins.

 “We've been able to create a fully integrated and aligned campaign approach within Dentsu Aegis for GoCompare with Isobar creating all the non-TV creative, fully aligned with media delivered by Carat and iProspect,” said Matthew Hook, MD of Carat. “We expect the campaign to have a big impact on the business, and we are looking forward to the next chapter of this story."

“Whether you love him or hate him, Gio is back,” said Nick Bailey, CEO and ECD of Isobar. “Whatever happens he is sure to shake up the price comparison market once again.”

TV goes on air Sunday evening, the 26th of July on ITV. The OOH and online media launches on 27th July.