Looking Forward to a Year of 'Firsts'

As 2013 comes to a close, there are a number of opportunities that we look forward to achieving in 2014, particularly in the area of content and entertainment. 

With our recent acquirement of a Screen Australia Enterprising funding grant, we hope to realise some amazing new business opportunities for our original creative concepts – particularly with generating and producing multiplatform formats for our international broadcast clients.

This year our focus will be on our strong relationships with our key agency clients and the development of exciting new work with our local Australian directors. With our roster’s extensive breadth of experience and talent, we’re looking to create a diverse range of projects - both TV commercials and broader content initiatives.

And we hope to collaborate further with our exclusive international partners, in particular U.S based production company Smuggler and storytellers ZCDC, bringing their expertise and success to our local clients.

In 2014, we hope to engage with more advertising agencies and broader clients to involve them in the creation of original creative formats, working on the development of brand funded concepts that connect with audiences across multiple platforms and devices. 

It's clear that interactive new cross-platform media is the pathway to the future of entertainment, advertising and marketing, particularly in reaching younger generations. This demographic is looking to connect with original content in new and authentic ways. 

 

We are currently working on projects that cover a whole spectrum of content creation; from episodic online content, viral productions, branded content films through to high-end network advertising and broadcast entertainment through TV formats.

 

An example of this includes Soundtrack of the World, a project marrying music, data, design and art installation.

It was selected as one of 30 international cross media projects to participate in Power to the Pixel and was one of eight finalists in the ARTE International Prize for the Pixel Pitch. It’s the first interactive experience in the world that collates real time data from around the globe and mixes it with music to create an ever-changing soundtrack.

We strive to be at the forefront of an industry, which is itself evolving at a rapid pace. Our objective is to continue to set ourselves aside from other companies and to be able to work on the latest cutting edge progressive projects. 

 

We hope to continue to build on our growth and reputation in the area of international TV format development working with international TV networks, particularly in the U.K. Of course, we're excited to be the first overseas production company to work with global network giant MTV International. 

In fact, we hope to be 'first' at a few more things in 2014!