London Landmarks Get Pun-tastic Transformation in Morrisons Prints

DLKW Lowe today reveals a new London-based campaign for Morrisons supporting the launch of the Morrisons.com home delivery service now available for Londoners. 

The prominent OOH ‘Up Your Street’ campaign highlights seven well-known London neighbourhoods and playfully features a food product within the name. Pun-lovers will enjoy ‘Mornington Cressent’, ‘West Mincester’, ‘Lime House’, ‘Piccalilli Circus’, ‘White Chapple’, ‘Finsberry Park’ and ‘Tottenham’. 

The campaign promotes the recent roll-out of Morrisons.com deliveries available to customers in North London (in this case North of the river), as part of a nationwide phased roll-out of the service. Morrisons.com plans to extend to South London in 2015.  

The ‘London’ campaign launches today in 96”/48”/6” sheet OOH sites across the capital. 

DLKW Lowe has had a strong start to the year; the agency won Ofgem, Dementia Friends, the British Heart Foundation, Calor Gas and Lenovo; the creative department was bolstered by respected creative team James and Andy from M&C Saatchi and most recently by the appointment of creative directors Amber Casey and Lovisa Silburn and Ryan Self as Head of Design; and new high profile work for SEAT, thetrainline.com and government initiative Dementia Friends were met with extensive PR across national TV and press.   

Credits

Morrisons ‘Up Your Street’

Client: Taj Sur, Morrisons Senior Local Marketing Manager

Agency: DLKW Lowe

ECD: Richard Denney, Dave Henderson

Creative Directors: Richard Denney, Tom Hudson 

Creative Team: Richard Denney, Ben McCarthy, Seb Housden                                                         

Planner: James Dawkins                                                                       

Account Team: Kirsteen Scoble, Shelley Khara, Adam Payne

Agency Producer: Gary Wallis 

Designer: Ryan Self                                                 

Media Agency: MEC

Production Company: Trayler & Trayler