London Alley Signs Director Pietro Biz Biasia

Renowned production company London Alley has signed Italian director and visual artist Pietro Biz Biasia for US representation. Known for his bold, multi-media, and street culture-inspired visuals, Pietro has cultivated a signature style that blends urban influences with dynamic post-production techniques, fast-paced edits, and compelling visual storytelling.

Born and raised in Milan, Italy, Pietro cut his teeth as a self-taught, one-man show in directing, editing and producing music videos for rappers, collaborating with global artists like Quavo, Pop Smoke, Bree Runway, Shaybo, Meeks, K-Trap and more. His work caught the eye of top brands across fashion and lifestyle leading to commercial work with GQ x Hugo Boss, Palladium, Jimmy Choo, Soho House, Hype Beast, Dr Martens, Louboutin, and most recently directing Nike’s HO24 Y2K Global Campaign.

“From the moment we connected, I could tell London Alley was as invested in my vision and career as I was,” said Pietro. “Their passion, self-made roots, and genuine respect for the craft immediately stood out to me. I’ve been a fan of their work for a long time, so this partnership felt like a natural fit and a necessary step forward in my creative journey.”

“Pietro is leading the charge of the next generation of filmmakers. His fresh perspective and dynamic techniques are exactly what we look to add to our team,” said Luga Podesta, founder and executive producer of London Alley. “Whether it's a global campaign or a music video, he has such a highly adaptable and unique approach to his films. We’re very excited to work with such a talented artist.”

At London Alley, Pietro joins a roster of award-winning directors including Hannah Lux Davis, Courntey Phillips, Christian Breslauer, and Fred De Pontcharra. London Alley is a production company operating at the cross-cultural intersection of music, film, creative, and advertising, with work across music videos, commercials, TV and films.