LONDON Advertising Scoops Muscat Insurance Rebrand

Creative agency, LONDON Advertising, has been appointed to rebrand Muscat Insurance Company S.A.O.G., one of the largest providers of commercial and personal insurance products in the Sultanate of Oman. The rebrand forms part of a wider strategy to put customer experience at the heart of Muscat's business. The company will unveil its new identity in early 2018.

The rebranding assignment, including master-brand alignment, a new visual identity and new website, was won by LONDON Advertising after a three-way pitch.

Philip K. Philip, CEO at Muscat Insurance Company, comments: "We decided to transform the Muscat Insurance brand because our company is undergoing a significant transformation. Essentially, we are changing the very way we do business, becoming more focused on the types of customers we serve, and our brand has to reflect that. Moving forward the Muscat Insurance brand is going to be viewed through a more modern, consumer-facing and shared purpose lens, to match where the company is going."

Michael Moszynski, Founder & CEO of LONDON Advertising, added: “We are delighted that Muscat Insurance has chosen us to partner them in the first big marketing shift for their brand in almost a quarter century. Muscat Insurance has a clear and inspiring ambition to undertake a profound transformation from the inside out, which makes for an energising and all embracing brief. Our tireless pursuit of creative quality, underpinned by straight-forward thinking and uncomplicated relationships with clients, is an excellent fit with Muscat's spirit and culture.”