Logan & Sons Expands Roster of Directors

Logan & Sons (L&S), a live-action division of the creative powerhouse LOGAN, announces the addition of directors Emily Kai Bock, Paul Minor, Hauke Hilberg, Jens Gehlhaar and Luke Gilford. LOGAN owners/directors Alexei Tylevich and Ben Conrad co-founded the company earlier this year; both directors are available on the L&S roster in addition to a line-up of diverse and unique talent such as Vincent Haycock, Kaz Kiriya, and Mi-Zo. 

 

Paul Minor, a highly cinematic storyteller who has directed spots for Nike, Tenant’s Lager and O2 featuring Coldplay, has started his tenure at L&S strongly with projects for Microsoft, Kinect and Cricket. Hauke Hilberg has just completed a film for Nike featuring Dallas Mavericks star Dirk Nowitzki, and a campaign for Volkswagen which premieres in October. New addition Jens Gelhaar just finished a 6-spot Skylanders campaign through 72andSunny. 

 

“We started Logan & Sons to emphasise directorial talent independent of LOGAN,” explained Tylevich. “We wanted to ensure that the work of our directors was given proper emphasis, separate from LOGAN’s rich history. One of the most exciting opportunities afforded by the launch is the symbiotic way in which we approach and solve each client assignment.”

 

“This is a natural extension of the LOGAN brand,” added Conrad. “We’ve built our company on the commitment to maximising every project's creative potential through the seamless integration of live-action and post, and this new addition allows us to support directorial talent and continue to handle every part of the production process, from live-action to VFX, animation and finishing.” 

 

The company is committed to providing a network of support for emerging filmmakers, such as Emily Kai Bock, the talent behind the massively popular music video for Grimes’ 'Oblivion'. Kai Bock has recently completed her first commercial assignment via Logan & Sons for Coca-Cola and NYC agency Johannes Leonardo, and her new videos for Grizzly Bear and Sebastien Schuller are being released this month. The newly signed photographer/filmmaker Luke Gilford has just completed a film for Dom Pérignon featuring David Lynch, and a compelling new promo for Susanne Sundfør’s 'The Silicone Veil'.

 

Vincent Haycock, represented by Logan &Sons, has just finished a new video for Calvin Harris’ 'Sweet Nothing', featuring Florence Welch of Florence and the Machine, and an emotionally charged video for Spiritualized’s 'Little Girl'. Haycock was recently given the nod by the 2012 MTV VMAs, winning the Best Electronic/Dance Video for Calvin Harris’ 'Feel So Close'. Other recent standout work for Logan & Sons includes Ben Conrad’s 'Gymkhana 5', (named one of the most viewed viral ads by AdAge), and Elder Scrolls 'Skyrim' spot by Alexei Tylevich (which garnered multiple awards and nominations, including D&AD and AICP for Best Director). 

 

LOGAN / Logan & Sons operates as a bi-coastal company with offices in Los Angeles and New York. Matthew Marquis continues to manage the roster in his role as Executive Producer.