LÖFBERGS UK Appoints ARK Agency as Creative Partner

Löfbergs, the Swedish coffee company, have appointed ARK Agency as their retained creative partner following a competitive pitch process. The appointment comes ahead of a significant marketing investment for the brand in 2025. The pitch involved six agencies and was run by Jon Peppiatt, the former chairman of BBH, through his consultancy PepRoom Consulting.

Guy Linnegar, marketing director for Löfbergs UK said, “Although a well established brand in Sweden, we are a challenger brand here in the UK. ARK presented a compelling strategic vision for our business over the next five years along with a range of brilliant creative ideas that will turbo-charge our brand amongst UK coffee lovers. We are looking forward to having them as our creative partner. Our thanks to all the agencies who took part in the process for all their hard work and ideas”.

Jon Peppiatt said, “We saw a hugely impressive level of thinking and ideas from all the agencies but the team at ARK were truly exceptional and I’m looking forward to seeing the results of this partnership over the next few years”.

Mat Goff, founder of ARK said, “We set up ARK to bring a fresh creative approach to clients with big ambitions and to challenge the status quo by helping brands connect to audiences in new ways. We are delighted to be partnering with Guy and the team at Löfbergs to help them realise those ambitions for a brilliant brand on a mission in the UK.”

Löfbergs previously worked with Krow X.