Live & Breathe Boosts Team

Live & Breathe has bolstered its team with a raft of new appointments made to service recent new business wins such as Peroni and Danone brands evian® and Volvic®.

 

Hannah Thomas joins Live & Breathe as account director, overseeing and delivering below-the-line led activity for the Peroni account.

 

Prior to Live & Breathe, Thomas worked at Neon Marcomms, a channel marketing agency, where she oversaw strategic planning and campaign implementation for leading brands within the Bacardi Brown-Forman and Pernod Ricard portfolios, including Bombay Sapphire, Martini and Jameson.

 

Also joining the agency is Katie Dugdale. Dugdale joins as senior account manager to work across the Danone account to manage experiential and event-based activation around brand campaigns. Dugdale arrives at Live & Breathe from experiential marketing consultancy, RPM Ltd, where she worked on its shopper marketing team for the Diageo account.

 

Anneka Edwick comes to Live & Breathe as account manager supporting Thomas on the Peroni account.  She joins from BD Network where she worked across Lurpak, Castello and Apentina brands assisting on shopper marketing strategies.

 

Thomas and Dugdale will report into Jason Waghorn, board account director at Live & Breathe.

 

Gray commented: “Hannah, Katie and Anneka each has superb experience working with some of the world’s largest brands coupled with a great understanding of retail and associated processes. Their appointments signal our commitment to investing in our future through the development of quality talent and will make a vital contribution to our business as we continue to grow and build our retail offering."