senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Live Action Meets Animation in Cute Spot Capturing the Essence of the 'Eid al-Fitr' Festival

26/05/2020
Advertising Agency
Kuala Lumpur, Malaysia
73
Share
FCB Kuala Lumpur launches spot filmed under quarantine for property developer SP Setia

FCB’s fantastical Eid al-Fitr tale for Malaysian property developer, SP Setia shows the joys of a very different festive occasion. Told from the POV of an innocent and imaginative child, the film’s animation and live action sequences filmed whilst under quarantine are central to premise of the story 

Ong Shi-Ping, chief creative officer of FCB Malaysia commented: "This year’s celebrations may not be what we are used to but what makes it special is that we are all making the extra effort to stay connected and to stay together as a family. What makes this piece stand out is how concept and execution are inherently tied together, the animation element is an integral part of the idea."

FCB Malaysia was appointed by SP Setia after winning a creative pitch held earlier this year. The agency also secured a second, additional project during the quarantine months.

Brand
Agency / Creative
Production
Post Production / VFX
Music / Sound
SIGN UP FOR OUR NEWSLETTER
More News from FCB SHOUT
40
0
5 minutes with...
5 Minutes with… Syahriza Badron
24/10/2024
117
0
ALL THEIR NEWS
Work from FCB SHOUT
Koe Yeet is feeling Siliqa!
SPRITZER
18/10/2024
12
0
Care with Every Wear
Hartalega
24/07/2024
19
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0