As 2024 kicked off, Becca Falborn launched Little Bird - a new approach to the traditional representation-style business, thus far making a splash in the industry offering a strategized sales approach coupled with PR and social media services. Since launching the roster has more than doubled in size growing from five to 13 partnerships within the company’s first month of business.
Little Bird proudly represents one of the most diverse rosters in the game - female, male, LGBTQ+, bilingual, and minority representation spanning across the offerings of artists and talent from production through post, to a tech-solutions company aiding in the submissions and maintenance of award show entries for agencies, and experts in the innovative future of immersive AR/VR production.
The roster includes companies based across the nation in Atlanta, Chicago, Los Angeles, and New York City. Initially kicking off with Lime Studios, Carousel Collective, Assembly, PULL, and Schofield’s Flowers, Falborn has since added production partners Spittn Image, Holland West, Method & Madness, Nervy Pictures x MoTR, Squad47 Films, Nimble Beast, UNDERRATED Studios, and world class award show entry, administration and judging systems company, AwardCore.
“I can’t even believe how crazy everything has been since launching - in the best way possible. I knew it would get chaotic in the early stages, but I thought there would be a little bit of a runway. By nature, I’m a cautious person and a little suspicious when something feels like it’s going ‘too well’ so I keep saying I need to pinch myself. I’m truly so grateful for the overwhelming outpour of support I’ve received from the industry - from new project leads, to new relationship introductions, and kind messages left and right. We work hard in this industry, and it can get cut throat, but if you have supportive people in your corner that genuinely want to see you succeed then you’ve found the recipe for success. Little Bird might be the company name but we have big plans.” gushed CEO & founder/president, Becca Falborn.
The intention of Little Bird is to have a more calculated approach with targeted strategy tailored to each individual company.