Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that intersts you, share your favourite stories and follow your favourite people and companies

Already have an account?

Creative

Lila Kalis Burns Rubber in New Renault Spot from Great Guns' Olivier Staub

Great Guns UK, 2 months ago

The fun spots are inspired by Lila Kalis' viral videos

Lila Kalis Burns Rubber in New Renault Spot from Great Guns' Olivier Staub

OIvier Staub has directed a series of charming spots to promote the new Renault Twingo.

The concept of these spots came from the amazing videos of Lila Kalis. Lila is a 5-year-old young Californian girl who became a phenomenon with her incredible driving skills.

Olivier says: “We reached out to them and they were very happy to get involved. We built a Mini Electrical Twingo which Lila could drive. Her father Josh did all the race car technical "pimping" so that Lila could do all of her amazing tricks.

Everything you see is real, no faking; she is really that amazing. For the music I had my friends at Apollo compose a great track; my brief was a hybrid between "Plastic Bertrand" and "The Sex Pistols". The rest is on the screen and there for you to enjoy.”

You can check out the new spot below:

Advertiser

Advertiser: Renault

Creative Agency

Art Director: Yann Gobert

Creative: Benedicte Pelletan

Account Director: Adrien Dumont

PR: Domitille Bouvier

Creative Agency: Publicis Paris

Post Production / VFX

Colourist: Benoit Côté

Producer: Guylène Michaud Studios Apollo

Production Company

Stylist: Marie-Claude Guay

Executive Producer: Michel David

Director: Olivier Staub

Art Director : Sylvain Dion

Production Manager: Vlad Doclin

Production Company: Morrison Films

Location: Philippe Gravel

Hair and Make Up: Guy Paré

Category: Automotive , Cars

Genre: Digital , PR , People