Lil Baby Brings the World Together for Budweiser's World Cup Video

As fans were either revelling in or lamenting Argentina’s hard-fought win over France,, Lil Baby and Budweiser released the music video for the FIFA single 'The World Is Yours to Take.' Filmed over four days in the lead-up to the World Cup Final, the video features influencers from Budweiser's BUDX World Cup activation in Doha and additional international artists, DJs, and creators. It was shot in World Cup stadiums and uses official footage from the games, along with Argentina’s celebrations and clips from the rapper’s performance at BUDX.

The original song samples Tears For Fears’ iconic hit 'Everybody Wants to Rule the World' and was created exclusively for Budweiser and the World Cup. It was originally released in September. There have been two international remixes by Argentine rapper Paulo Londra and Brazilian beatmaker Papatinho, who also had cameos in the video. The World Cup soundtrack also has contributions from Maluma, Nicki Minaj, Myriam Fares, and Jung Kook.

Directed by Canadian filmmaker Julien Christian Lutz, pka Director X, the video pays homage to the original Tears For Fears music video which also featured desert backgrounds and coincidentally a Budweiser Koozie shot. LeSean Harris, another Fela director, directed second unit on the project. He has been actively mentoring under Director X and has shot B Unit on music videos for Drake, Future, and DJ Khaled. 

Lil Baby said in a statement on the video’s release. “Working with Director X and the amazing people from around the globe, we’re celebrating what it means to bring the world together and inspire people to chase those dreams.”