Lidl Stands for Employees in Bold Recruitment Campaign

Lidl is launching its new recruitment campaign today, titled 'definitely something for you'. With this nationwide campaign, the European supermarket chain aims to highlight the benefits for young employees. A flexible side job together with a great team, while earning some money are central topics. 'Definitely something for you' is the first work to launch from the new partnership between Lidl and HERC.

The campaign is released on radio, OOH/DOOH, and with three short films. The films will be rolled out on social media, in stores, and in cinemas throughout the month. The bold message 'Definitely something for you' communicates what Lidl stands for as an employer and how it aligns with the current zeitgeist and the needs of gen z. The campaign aims to reach new target audiences and retain top talent.

Emilio de Haan, founder of HERC, says, ‘It was incredibly fun and interesting to immerse ourselves in the world of Lidl employees. We've previously created recruitment campaigns for brands like YoungCapital, with a keen eye on what matters to young people. For gen z, work is just a small part of life, so it has to be fun and flexible. We’ve authentically connected these needs and the changing work culture to the brand's essence."