LGBTQ+ Lobby Group Outvertising Gets a Visual Update from MullenLowe Open

Not-for-profit advertising and marketing LGBTQ+ lobby group, Outvertising, has unveiled a new visual brand identity designed by MullenLowe Open, the CX Activation agency within the MullenLowe Group.

Outvertising was born out of an LGBTQ+ network launched in 2015 for those working in the industry, then called PrideAM. At the time it was the only LGBTQ+ network in advertising. It now actively campaigns for more positive LGBTQ+ inclusion in advertising by lobbying brands and their partners, whilst also championing and supporting LGBTQ+ and straight ally role models in the advertising and marketing community.

Working on a pro bono basis, MullenLowe Open created a visual identity for Outvertising that speaks to the LGBTQ+ community. The new identity utilises the O from Outvertising to create its own interpretation of the Pride flag. The O is an ever-changing circle that reflects the vast number of different communities within the LGBTQ+ movement.