Lewis Hamilton Stops Time for Swiss Watch Company IWC

F1 legend Lewis Hamilton visited Barcelona “ Catalunya Circuit” for this new spot made for Swiss luxury watch company IWC.Marken film Schweiz AG helped to create this  amazing “stop time” experience, whilst Sur Film serviced the campaign.

The spot features Lewis making amazing use of the watch in a matrix style bullet time world, whereby time absolutely stops. He manages to stop a speeding car with just a mere flick of the watch with enough time to observe and handle the driver who's trapped in time. The spot is a visually stunning piece that well utilises the specific, technical nature of the watches and also Lewis' place and high standing as an iconic F1 driver.