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Levi's Honours Our Global Connectedness with New 'Live in Levi's' Campaign

24/08/2017
Advertising Agency
New York, USA
268
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Directed by Jake Nava, the spot highlights the universal appeal of dance and music
Building on their deep heritage in equality, inclusiveness and progress, the Levi’s brand has launched the fifth instalment of its 'Live in Levi’s' campaign, highlighting the way people are connected across countries and cultures – through music, dance, and a spirit of optimism.

Like previous 'Live in Levi’s' instalments, 'Circles,' focuses on storytelling and inclusiveness. The message is simple: We are all connected. We are more alike than different. And our differences only make us stronger.

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