Les Gaulois and Intersport Turn Vivaldi's Spring into Running Motivation

Intersport and Les Gaulois have turned to the world of classical music to persuade French people to start running. They’re hoping that the uplifting piece ‘Spring’ by Vivaldi will give people a bit of extra motivation. They’re challenging people to see if they can run a kilometre before the track – which lasts 5 minutes 30 seconds – ends.

 

Nömak, from the French DJ collective Point Point, has remixed Vivaldi’s Spring in order to make it more motivating for the modern runner.

The thinking behind the campaign is that winter is often the season of relaxation, where snow, cold, rain and wind make running impractical and gives everyone a very good excuse not to go out. But now Spring is back, it's time to get back to running.

 

With that in mind Intersport, Les Gaulois and Nike have come together to launch a digital campaign aimed at athletes of all levels that encourages them to emerge from hibernation.  

And it’s not just about personal motivation – they’ve also launched a competitive element with a contest on the Intersport website, #RunTheSpring.

All runners who manage to run 1 km in 5 minutes 30 seconds, before the end of the remix track of Vivaldi's "Spring", will receive a special offer from Intersport.