Leo Burnett's Alien Invasion for Kellogg's

Leo Burnett London has created the latest ad for Kellogg’s Crunchy Nut in the revitalised ‘The trouble is they taste too good’ campaign.

 

‘Aliens’, which breaks on March 18th, launches a new variant for the celebrated breakfast cereal, Kellogg’s Crunchy Nut Granola.

 

Like the previous ads, ‘Dinosaur’ and ‘Snake’, ‘Aliens’ shows the trouble that ensues as a result of Crunchy Nut’s irresistible taste. This commercial takes place in an Area 51 setting, where a group of alien spotters is on the verge of a momentous sighting. Just as aliens step out from a cornfield, one of our heroes warns his colleagues: “Whatever you do, don't make a sound” - after all, this is a life-changing moment for these devoted alien hunters. But Crunchy Nut Granola proves too irresistible, and the same guy that served up himself and his friend as dinosaur fodder in the previous ad cannot resist Crunchy Nut granola - once again spoiling the day.

 

The 30-second TV advertisement will first air on national TV before making its cinema debut in early May.

 

The ad was directed by the David Lodge and written and art directed by Ed Morris and Andy Drugan.

 

 

Credits

Project: Crunchy Nut Granola

Client: Ted Linehan, VP European Marketing, Kellogg Company

Creative agency: Leo Burnett London

Copywriters: Ed Morris & Andy Drugan

Art Directors: Ed Morris & Andy Drugan

Creative Directors: Guy Moore & Tony Malcolm

Executive Creative Director: Justin Tindall

Planner (Creative Agency): Josh Bullmore

Media agency: Carat

Planner (Media Agency): Nick Harper

Production Company: RSA

Director: David Lodge

Production Company Producer: Garfield Kempton

Editor: Colin Sumsion

Music & Sound Design: Aaron at Wave studios

Post Production: Big Buoy

Post Producer: Ian Harland

Agency Producer: Alessia Small

Visual effects: Jim Allen