Leo Burnett Vietnam Takes Top Honours at the Smarties Awards 2015
The annual Smarties APAC Awards & Indonesia Gala for excellence, innovation and effectiveness in Mobile Marketing concluded on 15th October at The Ritz Carlton Jakarta. Leo Burnett Vietnam clinched the top honours at the show - bagging the “Best-in-Show” and the Mobile Agency of the year awards.
In total, Leo Burnett Vietnam took home 8 awards– 2 bronze, 4 silvers and 2 gold - winning on work created for top clients including Samsung and Friesland Campina.
“3 years ago, we defined mobile as one of the strategic pillars of growth in digital, both for us and for our key clients. Over the last 2 years, we had a number of fantastic mobile projects that were creatively integrated into our campaigns, and often at the core of the brand initiatives. We’re proud that our creative work for mobile has been delivering on our client’s business objectives and has been recognized as the best in APAC. With the penetration of smartphones reaching over 50% and over 60% of online content being consumed on mobile in Vietnam, we currently have a number of ongoing projects in this space that should be even bolder in 2016,” said Kate Bayona-Garcia, head of digital & innovations, Leo Burnett Vietnam.
