The International ANDY Awards, which are hosted by The Advertising Club
of New York, today released the list of 2017 finalists. As the first
major international advertising award show of the season, The ANDYs are
often a predictor of award season favorites. This year's finalists show
an equal split of nominees coming from the U.S.A. and areas around the
globe including Europe, Africa, Asia, Australia, Canada, and South
America.
Australia has scored three finalists. Leo Burnett Sydney
has scored two nominations for Samsung Australia 'brainBAND' in the
Mobile category and Branded Content. Saatchi & Saatchi Sydney has
been shortlisted once for Toyota Motor Corporation 'LandCruiser
Emergency Network' in the Reset - Innovation category.
Finalists are eligible to win Bronze, Silver and Gold ANDY Awards. ANDY
Award winners also compete for the ANDYs highest honor The Grandy, which
includes a $50,000 cash prize. All public service Gold ANDY winners are
eligible for the Richard T. O'Reilly Award for Outstanding Public
Service advertising, known as the "Grandy for Good," which includes a
$10,000 donation to the winning charity. All Gold ANDY winners are
considered for the annual Bravery award recognizing the marketer for
their courage and allowing for courageous ideas to help evolve the
advertising industry. There is also a student winner awarded a $10,000
scholarship. The winners of these and other categories will be chosen
from this year's finalists, and awarded during April, 2017.
The
ANDYs Jury was led by North American chief creative officer Pete Favat
of Deutsch and 23 of the global advertising community's most
highly-awarded creative directors from the world's most creative
advertising organizations including: Anomaly, Shanghai; Lola MullenLowe
Madrid; Jung von Matt, Hamburg; AlmapBBDO, Sao Paulo; and JWT India.
VIEW THE LIST OF FINALISTS