Malaysian creative standards stood out boldly in Asia-Pacific as Leo Burnett Group Malaysia rose over regional rivals to clinch Gold awards for Southeast Asia PR Agency of the Year 2013, Southeast Asia Planner of the Year and runner up for Southeast Asia Agency Head of the Year at the prestigious Campaign Asia-Pacific’s awards held in Singapore on 11 December 2013. The group comprising of Leo Burnett, Arc Worldwide and Alpha245, also retained their No.1 position as Malaysia’s Digital Agency of the Year and claimed the Silver award for Malaysia’s Creative Agency of the Year, making Leo Burnett’s Kuala Lumpur office the most awarded Malaysian creative agency in the Southeast Asian categories.
“It is a tremendous honour and privilege to be recognized among such esteemed peers of the industry. A lot of hard work and dedication went into growing and developing our Malaysian talents and it is highly encouraging to know that our efforts have been acknowledged, not just by the industry regionally, but by our clients as well,” said Tan Kien Eng, CEO of Leo Burnett Group Malaysia.
A strong and diverse panel of 55 judges made up of senior marketers from key business categories across a wide range of brands, as well as senior Campaign Asia-Pacific’s editors, stringently evaluated nearly 660 entries, with results tabulated by independent accountants from PricewaterhouseCoopers.