At the conclusion of the three-day festival of creativity in communications on 11th of September at the Ritz Carlton ballroom in Singapore, Leo Burnett has been named the second most awarded Creative Network in Asia Pacific.
In total, Leo Burnett agencies took home 1 Grand Prix, 1 Creative Effectiveness, 6 Gold, 17 Silver , 23 Bronze Spikes and 96 shortlists. The Gold Spikes went to campaigns for blue chip brands Samsung, Tesco Lotus, Honda, Canon and 7-Eleven.
Young Spikes contenders from Leo Burnett Malaysia and Singapore also won the Gold and Bronze awards for the Integrated category at the Young Spikes competition. The Young Spikes Integrated Competition is a two-day challenge that takes place during the Spikes Asia Festival and participants must be under the age of 30 to take part.
Nine offices offices across the network contributed to the agency’s success: Bangkok, Jakarta, Kuala Lumpur, Manila, Melbourne, Sri Lanka, Sydney, Tokyo and Singapore.
Leo Burnett Melbourne took home the prestigious Grand Prix in the Integrated category for SPC Ardmona’s “#MyFamilyCan,” and Leo Burnett Sri Lanka won a prized Creative Effectiveness Spike for Mawbima’s “The world's first mosquito repellent newspaper.”
Spikes Asia is where Asia Pacific’s creative community comes together for a spectacular three-day celebration of creativity in communications. From forward-thinking seminars by the industry's most influential figures to superb networking events, training and exhibitions of the region's best creative work.
The festival then ends with The Spikes Asia Awards, which is Asia Pacific's most prestigious accolade for excellence in creative communications. The Spikes Asia Awards announced the winners from a shortlist of over 4,351 entries from 23 countries, across the 18 categories this year.