Leo Burnett Dubai Brings Every Cinemagoers' Worst Nightmare to Life

du Tuesday is a ‘buy 1 movie ticket, get 1 free’ promotion that is exclusively available to cinema goers in UAE who use the du telecom network. For three consecutive years, Leo Burnett Dubai has produced award-winning campaigns for the ‘du Tuesday product’. However, this year required a different approach to further increase redemptions on Tuesdays and reduce churn (in a duopolistic market) of the customers.

 

UAE is a well-cultured nation and rarely would you see someone behave in an inappropriate manner. However, movie theatres are still an exception once the lights dim down. People can be inconsiderate by doing disturbing activities inside (such as talking/crunching/slurping loudly) that can totally sour a cinema goer’s experience.

 

Leo Burnett Dubai and directors Ali Ali & Maged Nassar tackled this insight through a film that has been crafted to depict the dark side of movie goers’ experiences. Hence, urging movie lovers to use the ‘du Tuesday’ product and sit next to someone they know, who won’t spoil the magic at the movies.