Leo Burnett Climbs the Family Tree in McDonald's House Charities Campaign

Ronald McDonald House Charities (RMHC) has recently unveiled a new campaign that aims to raise awareness of the charity’s work to keep Australian families together when children are seriously ill.

The ‘Tree of Life’ campaign, which was created by Leo Burnett Sydney, centres on the loneliness faced bychildren who are diagnosed with serious illness, while highlighting the importance of family support during treatment.

Ronald McDonald House Charities, Chief Executive Officer, Malcolm Coutts explained: “When we engaged Leo Burnett Sydney, we knew we wanted to keep RMHC’s core objective of keeping families together at the heart of the campaign.

The Tree of Life execution absolutely delivers on this and demonstrates the heights that ill children who remain with their families are able to climb to. Put simply, it shows that when families stay close, children heal faster. We’re thrilled with the final spot from Leo Burnett,” added Coutts.

The campaign, produced by Revolver, is featuring on TV, Cinema & Digital.

Having a seriously ill child impacts the entire family. Ronald McDonald House Charities exists to provide programs and accommodation that offer vital support for Australian families with seriously ill children. RMHC believes in keeping families close, because they are stronger when they’re together. 

Credits 

Revolver

Director: Steve Rogers

Managing Director: Michael Ritchie

Producer: Pip Smart

The Editors

Editor: Alexandre de Franceschi

Alt FX

FX/Online: Colin Renshaw

Song Zu

Soundmix: Abigail Sie

Music: Ramesh Sathiah

Music Clearance: Jen Taunton, Level Two

Leo Burnett

Chief Creative Officer: Andy DiLallo

Creative Group Head: Brendan Donnelly

Creative Group Head: Guy Futcher

Executive Producer - Broadcast: Bill Doig

Group Business Director: Paul Everson

Senior Business Management: Neil Duncan

Planners: Caroline Ghatt, Natalie Skovron