Leo Burnett Chicago Appoints Two New SVP, Creative Directors

Leo Burnett Chicago appointed Gordy Sang and Brian Siedband as Senior Vice President, Creative Directors. The duo will work on new-business opportunities and support McDonald’s. The Chicago natives return from Los Angeles, where they worked at Deutsch on brands such as Taco Bell, Playstation and Netflix.

The creative duo grew up 10 minutes away from each other, but didn’t meet until they teamed up at FCB Chicago in 2007 as creative partners working on Miller Lite. Known for their passion for film and crafting award-winning content like the Cannes-award winning Mophie Super Bowl ad, they might best be known for their Sony PlayStation spot that imagined the Chicago Cubs winning the World Series.

“It’s a great time to be at Leo Burnett and working on new-business pitches to help continue the agency’s winning streak,” said Sang. “We just want to help make some great work, we’re all about the work.”

Leo Burnett was most recently named the global agency of record for Brooks Running. In the past year, the agency also won creative duties for Marshalls, several Kraft brands, UnitedHealthcare and the McDonald’s North American brand assignment.

“Hopefully we can build on the McDonald’s work that Leo Burnett does around the globe with some fun, memorable storytelling,” said Siedband. “We’re just fans of good stories. And also, Chicago-style hot dogs.”

Sang and Siedband are members of the One Club. They were named to Business Insider’s “Most Creative People in Advertising” in 2013 for PlayStation’s “Cubs Win,” along with Taco Bell’s “Viva Young” Super Bowl commercial and “World’s Most Obvious Idea” for the restaurant’s launch of Cool Ranch Doritos Locos Taco.

Self-proclaimed creative soul mates, they support rival Chicago baseball teams. Sang is a White Sox Fans; Siedband supports the Cubs.

See Sang and Siedband’s creative directors’ essentials on Instagram from the Leo Burnett website article.