Leo Burnett Bucharest has launched a new multi-market campaign for Spotify. The campaign - which will be rolled out across TV and digital - went to the core of the platform’s offering and created a concept that emerges from the brand’s vast offering of local and global creators within music and podcasts. Viewers will meet the unexpected personas of The Emotional Gangster, The Nerdy Gang and The Trapper Family

The films' characters, Irina Rimes, IAN and Șatra B.E.N.Z.., will resonate with the Romanian audience in particular.

“We are excited to partner with Leo Burnett Bucharest to deliver our new campaign that showcases the depth and breadth of our audio offering and how our platform can serve everyone’s moods and tastes,” said Ester Gazzano, head of marketing Southern Eastern Europe at Spotify.

"We’re proud to partner with Spotify, a company with similar values and a shared commitment to building meaningful experiences for people around the globe,” said Diana Alexa, managing director, Leo Burnett Bucharest. “Our business focus in the last years was to boost our already established strategic & creative heritage with a very “in the now” creative craft and production expertise. This investment, coupled with the fact that we really are fans and users of Spotify, proved to be the winning approach in this pitch. From now on, we’re committed to be the best possible partners to help Spotify achieve its business goals.”

The production, handled by est.now – Leo Burnett’s production division - and Saga Film was led by Sidney Van Wichelen, recently ranked #3 Director of the Year by Cannes Lions.