Leo Burnett and Dutch Lady Milk Turn Empty Egg Cartons Into Milk Cartons

Leo Burnett, together with Dutch Lady Milk Industries, have launched a campaign reacting to Malaysia’s ongoing egg shortage, which is now in its sixth month.

Dubbed CartonSwap, the campaign aims to provide struggling families with some form of nutritional support – while also highlighting the fact that, like eggs, milk is also an excellent source of protein.

Neil Hudspeth, CEO of Publicis Groupe Malaysia and global client leader - Asia Pacific, said, “As the country faces unprecedented times, it calls for innovative and unique solutions to help Malaysians stay nourished and healthy at all times. I’m delighted that through our continued collaboration and belief that great work delivers impactful business solutions, we are excited this CartonSwap initiative will help keep Malaysians optimally nourished throughout this egg-ache.”

Taking place from 25th to 27th November at Mydin Supermarket, CartonSwap is part of Dutch Lady’s larger ambitions to bridge Malaysia’s nutrition gap which has existed even before the egg shortage.

According to the 2nd Southeast Asian Nutrition Survey (SEANUTS II), Malaysia is undergoing an invisible epidemic with 1 in 3 children not having breakfast daily, and over 20% are at risk of stunted growth. Beyond raising awareness, Dutch Lady is combating the issue by highlighting dietary alternatives whenever nutritionally high foods become out of reach.