#LearnToCode with ASTP's New Campaign for 'Makers Academy' Bootcamp
London-based web developer bootcamp, Makers Academy, who in just two years have graduated over 400 students into their dream jobs as web developers, have launched a new digital campaign with independent social and digital agency ASTP.
For the #LearnToCode campaign, ASTP focused on promoting Ronin, Makers Academy’s new online course. Using audience data and extensive media planning, ASTP have created a strong ad campaign to build awareness of Makers Academy’s latest educational offering. ASTP are also undertaking full planning and execution of a 4-month promotional video campaign for the Ronin course.
The #LearnToCode campaign aims to target those who want to do exactly that – learn to code well enough to land their first job as a junior developer. Since their first ever cohort in February 2013, Makers Academy have become highly regarded in the industry for the quality of their graduates and their focus on actual project work that readies students for the workplace. What Ronin aims to achieve is to offer this incredible experience to those unable to relocate to London. Ronin sets itself apart from other online courses thanks to its clear structure, pair programme, and weekly mentoring from Makers Academy coaches.
Now in its fourth cohort, the Ronin course aims to grow steadily in 2016 to offer more and more people in the UK and farther afield the chance to become a working developer.
Jordan Poulton, Sales and Marketing Director of Makers Academy, said: “I’m excited to be working with the ASTP team on the #LearnToCode campaign. 2016 is the year we’ll put Makers Academy and Ronin on the map.”