Leagas Delaney London Combines Luxury & Generosity for Solandge Campaign

An innovative and emotionally captivating brand campaign focusing on the value of friends, family and generosity has been born from a partnership between Leagas Delaney London and its new client motor yacht icon, Solandge - a bespoke and elegant vessel whose build was overseen by industry specialist Master Yachts.

Designed to appeal to an elite global audience, the campaign - a conceptual partnership between Leagas Delaney and Master Yachts – will launch to coincide with the famed 2014 Monaco Yacht Show from 24-27 September. It will run in print across media in the United Kingdom, US, Europe and Asia before integrating across digital and relationship marketing in late 2014.

Inspired by an industry first for a yacht brand, the new campaign embraces a rare vision focusing on what people value most in life - quality time with loved ones. It will run under an iconic headline: “When you have achieved everything in life, all that is left is your generosity.”

Leagas Delaney Group Chairman and Creative Director Tim Delaney said of the agency’s objective in developing the brand: “The idea of generosity is universal, it speaks to us as human beings. But importantly for Solandge, it’s genuine. She was built with this vision in mind from the beginning. Our job was to bring it to life in her communications in a way that can transcend global boundaries.”

Managing Director and Founder of Master Yachts Richard Masters added: “The most important thing for us in developing this brand was to be authentic and true to the vision. Solandge is not only an extraordinary vessel, but she has a strong and incredibly warm personality and we wanted to ensure that was captured in the communications.”