LBB Welcomes Casta Diva as ‘Uprising’ Channel Sponsor

Little Black Book (LBB) and production company and branded content specialists Casta Diva today announce a newly formed partnership, as Casta Diva comes on board as sponsors of the ‘Uprising’ channel. 

The ‘Uprising’ channel shines a spotlight on the up-and-coming junior and mid-level industry talent making amazing work and shaking up the future of the industry. This aligns with Casta Diva’s mission to nurture and uplift young talent; to become a home for a collective of diverse storytellers, to reach brands, shape culture and embrace new forms of storytelling. 

Casta Diva has a global footprint, and found the perfect partner in LBB thanks to the opportunity to connect with its global audience of brands, agencies, marketers and maker companies alike. 

Beyond this, Casta Diva looks forward to sharing its own story with LBB’s readers, profiling the company’s leadership and highlighting the capabilities of the multitude of divisions, from experiential, TV and ADV, on offer at the company. 

Fabio Nesi, CEO at Casta Diva commented on the partnership, “Our ambition is to give our partners direct access to the makers of things people seek out. Scouting cultural relevance and being close to culture as much as possible. This is the Entertainment era.” 

Addison Capper, managing editor, Americas at LBB added, "We're so excited to welcome Casta Diva as our Uprising channel partner. The channel is a place to celebrate and shine a light on up-and-coming talent, and we're proud to have Casta Diva's support in doing this."