Laying the Groundwork for Sustainability with gnarly bay and The North Face

gnarly bay and The North Face proudly announce the release of their latest collaboration, Groundwork: A Family Journey into Regenerative Cotton. Rooted in a shared commitment to sustainability and environmental impact, this partnership brings forth a captivating and informative documentary that delves into the world of regenerative cotton farming, spotlighting the extraordinary multigenerational journey of farmers Eric and Dawn Kahle.

The North Face, renowned for its sustainability mission to create high-performance products while minimising its ecological footprint, has joined forces with gnarly bay, a storytelling powerhouse with a focus on environmental impact and sustainability. Together, they sought to tell The North Face's story of sustainability through a deeply personal lens, offering viewers an insight into an overlooked narrative.

Groundwork: A Family Journey into Regenerative Cotton centers around the extraordinary story of Eric and Dawn Kahle, farmers who decided to break the cycle of generational health issues by revolutionizing their farming practices. Driven by a deep commitment to their family and community's well-being, the Kahles brought revelatory science practices to combat years of problematic, status-quo methods of farming–healing the microbiome of their soil and gut. The film takes audiences on an intimate journey into the Kahles' ethos and their tireless efforts to transform their farming with science-backed research.

From the outset, gnarly bay and director, Lindsey Hagen, were driven by a desire to establish a profound connection between science, sustainability and humanity. The result is a compelling narrative and a testament to the power of collaboration in storytelling to drive positive change.  The North Face and gnarly bay's partnership has yielded a film that celebrates sustainable practices, human connection, and the remarkable individuals who strive to leave a lasting impact on our planet.

Watch the full film below.