Laurent Abesdris Joins Zerotrillion as Executive Creative Director

Zerotrillion announces the appointment of Laurent Abesdris as executive creative director for its Toronto office. Laurent is a highly-awarded creative leader who brings a wealth of experience in creative entrepreneurship, agency leadership, and creative direction, making him an invaluable addition to the Zerotrillion team. The major hire comes at an opportune time, as Zerotrillion’s Toronto office has secured projects with new high-profile accounts including Turo and Destination Canada, further solidifying its position as a key player in the Canadian advertising landscape.

Prior to joining Zerotrillion, Laurent’s distinguished career has been marked by his tenure at renowned Toronto creative agencies including JWT, Sid Lee, Cossette, and TBWA, and finally a half-decade helping lead Juliet Creative through their initial growth phase as partner and creative director. 

Laurent’s creative talent and strategic insight have driven ground breaking campaigns for an impressive roster of clients such as Sobeys, Canadian Cancer Society, Moroccanoil, Tim Hortons, Mazda, Hotels.com, and others.

Aubrey Podolsky, managing director of the Toronto office and Zerotrillion’s global chief strategy officer, expressed excitement about Laurent's appointment, "This moment marks the next chapter of our business in Canada. Laurent will immediately elevate the creative work we do for each of our clients. He brings so much to the table: undeniably creative, smart business mind, exceptional collaborator and leader. In show business they call that a triple threat.”

Alex Paquin, CEO of Zerotrillion, also shared his enthusiasm, remarking, "Laurent is the ECD our clients deserve. We’ve been painfully selective in this multi-year search so we’re honestly relieved, exhausted and excited in equal measure. But mostly excited. Truly.”

Laurent Abesdris commented, "This is going to sound cliché, but it was clear to me at the onset that Zerotrillion was a different kind of agency. They demand audacity and creativity from everyone who walks through the door be it staff or client. It’s hard not to fall in love with that."

Zerotrillion continues to uphold its reputation as an industry leader, recognized for its creative excellence and strategic innovation. As the agency expands its presence in Toronto under Laurent's leadership, it remains dedicated to driving forward-thinking solutions that drive tangible results for clients.