A new independent inner-Sydney newspaper is set to launch in print and online in the first half of May.
Neighbourhood will engage with one of the most demographically varied and culturally dynamic communities in the entire country.
The
editorial direction emphasises in-depth features along with community
issues, opinion, reviews, art, poetry and humour. This content will
connect to a sophisticated, streetwise and media-aware community that
lives locally but thinks globally.
Operating as a micro-niche publication,
Neighbourhood
takes a stone-in-the-pool approach, recognizing that a targeted and
valued relationship with this high-density arts, business and media
community ripples outwards in very significant ways.
The monthly
paper will be hand-delivered for free to over 75,000 homes and
businesses in the Inner East, Inner West and Inner City of Sydney.
The online site
Neighbourhoodpaper.com
broadens that process by inviting a national audience into the
community conversation that is built on content quality, creativity,
integrity and shared global perspectives.
Publisher Jonathan Samway says it was a belief in the power of telling good stories that inspired him to launch the newspaper.
Says
Samway: "Whether it's film, television, advertising or news, the
digital revolution of the last decade has changed things - radically.
The pipe has widened, and there is so much information, so many choices,
so much distraction and splintering. Media adaptation has to be about
creating a significant micro-niche audience who are engaged with what
you're doing. Good storytelling assures that active engagement and that
potent, focused audience.
"Now is the time for quality, local print news to thrive alongside digital."
Says Mark Mordue, award-winning journalist and
Neighbourhood
editor: "Because people are being overwhelmed by the digital flood of
information there's an increasing demand for local content and
publications that can be trusted. Trust, community and connection are
the premium qualities people are seeking.
Being printed monthly,
Neighbourhood's
content will focus on issues as much as news while its local
perspective allows it to drill down into the heart of what is going on
in its readers' suburbs.
Says Mordue: "The fact
Neighbourhood
is home-delivered across inner Sydney is an obvious plus for securing a
grounded presence in the community. But it is what's inside the
publication and the relationship we create with our readers - in print
and online - that will earn us our genuine connection.
"We've
seen a perfect storm in the media over the last decade, but I believe
there is light on the horizon. Quality, depth, reliability, a deep sense
of community; it's the only place to go. And it's where we are headed -
with an audience that wants it most."
The paper was created
through Sydney-based Moth Projects, which is owned by Samway. The
publication is a natural evolution of Moth Project's identity as a
multi-disciplinary high-end film production group and content creator.
Neighbourhood
is working with integrated PR agency Poem for the launch. The paper
will continue expanding the sales and partnerships team in the coming
months.
Neighbourhood, the monthly paper, will be supported by additional written content, video and podcasts across the
Neighbourhoodpaper.com news site, Facebook and Instagram. You can reach out and find us, in print and online, from May 2017.